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Executive Management Team

Paul Williams - Chairman of the board, Chief Financial Officer

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Paul Williams is CEO of Bison Financial Group, Inc. and has over 35 years of business experience primarily in capital markets and mergers and acquisitions.  Mr. Williams has served as the Chairman, Vice Chairman, CEO or CFO of numerous companies operating in various industries, both domestic and international, including five publicly traded companies.  He has helped open company offices in both Beijing and Moscow.  Also, Mr. Williams is heavily involved in local, state and national civic affairs.  He was appointed to three terms on the Board of the Texas Economic Development Council in Austin. In 2009, Mr. Williams was awarded the CFO of the Year Award for North Texas by the Dallas Business Journal. In 2007, Mr. Williams served as the Chairman of the Board for the Frisco Chamber of Commerce and still serves on their Board and Executive Committee.  Recently, he served two years on the advisory board of a North Texas bank.  Mr. Williams graduated from Austin College in Sherman with a double major in Economics and Business Administration. He also graduated from the Institute of Organization Management in Washington, DC.

Will Watson  - Board member, chief executive officer

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With more than 28+ years of executive management, channel development leadership, sales and marketing, Watson continues to help guide Pruven in sales, marketing and strategic development efforts.  Building on Pruven’s vision, Will and the Pruven team have cultivated an innovative culture and led initiatives to harness and embrace emerging trends, while continuing to improve the profitability of clients.  Prior to joining Pruven, Will served as CEO and President of The Breka Group, a National sales, marketing and distribution firm located in Dallas, Texas.  While at Breka, Will managed corporate direction and strategy facilitating company activity in consulting, sales, marketing, alliances and channels. He was also responsible for Breka’s presence in the market, creating opportunities for specific markets and industries. Other industries Watson has experience working in have included oil & gas, consumer electronics, communications equipment and a variety of other industries.  As an executive with companies he strategically implemented effective distribution and wholesale networks nationally and internationally.  Watson has a proven track record of thriving against competition while at the same time improving operational efficiency which led to significant company growth on all levels. 

Cris Luce - board member, chief operating officer

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Cris possesses over two decades of experience identifying best practices while delivering customer facing solutions and issue resolution management. Cris started his career in engineering and installation with Fujitsu Network Services and has focused on the goal of resolving issues while improving performance. Having worked with Executives across diverse industry sectors and managed the product life cycle from creation through distribution and merchandising, Cris has gained the perspective that allows him to communicate business transformation tactics and strategies that positively impact a company’s bottom line. These approaches yield strategic and financial gains that propel the organization toward their goals and beyond - to a framework that creates consistency for success. His prior experience includes serving in IT infrastructure engineering and IT sales roles for companies including Fujitsu Network Services, Intrusion.com, ActionTele.com, Dal Tech International, General DataComm, Vazata (formerly Horizon Data Center Solutions), ViaWest, Zulahoo, and SpiderSilk Security. Over the years, Cris has worked with global and national defense, civilian and general for-profit companies such AT&T, Verizon, L-3, General Dynamics, Lockheed, Raytheon, The US Army, US Navy, US Air Force, Italian Air Force, NASA, NATO, FBI and the FAA. 

Eric Hill  - board member, chief legal officer

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​Eric Hill is a Texas attorney, focusing on business and real estate transactions. He has conceptualized, organized and capitalized numerous business ventures, using a variety of financial platforms from syndications to venture capital to angel funding.    He   attended   Baylor University and Baylor University School Law, earning his BBA for economics and international business in 1993 and his law degree in 1996. He has served on several charitable boards and enjoys working with non-profit organizations that benefit children or at-risk juveniles.

Gene Ruble - board member, goomover founder

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Gene Ruble is the inventor and founder of the GooMover. For 25 years he has worked in the IT industry. Over a decade, of that time he professionally served as a senior network engineer, with Nortel Networks, and supported CDMA networks in the western half of the United States. In 2000, he was expatriated to the Asia Pacific region as a liaison for global networks in five countries over Y2K. For the last decade he has been the owner of Onsite Network Tech, a full-service technical support company for small businesses in the Dallas-Fort Worth area.
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