Executive Management Team

Gene Ruble - board member, President & CEO, Inventor & President of goomover

Gene Ruble is the inventor and founder of the GooMover. As an entrepreneur, he brings a diverse set of business and creative experience to Pruven Industries as the President and CEO. For nearly 15 years he has been the owner of an IT Consulting Company, which has serviced companies in the Dallas Fort Worth Metroplex. Prior to that he served in a Senior Network Engineering role in Nortel Networks CDMA and GSM organizations. He was expatriated to the Asia Pacific region as a liaison for global networks in five countries over Y2K. He also serves as the President of GooMover LLC, which is a subsidiary of Pruven Industries Inc.

Will Watson - Board member, chief Strategy officer

With more than 28+ years of executive management, channel development leadership, sales and marketing, Watson continues to help guide Pruven in sales, marketing and strategic development efforts. Building on Pruven’s vision, Will and the Pruven team have cultivated an innovative culture and led initiatives to harness and embrace emerging trends, while continuing to improve the profitability of clients. Prior to joining Pruven, Will served as CEO and President of The Breka Group, a National sales, marketing and distribution firm located in Dallas, Texas. While at Breka, Will managed corporate direction and strategy facilitating company activity in consulting, sales, marketing, alliances and channels. He was also responsible for Breka’s presence in the market, creating opportunities for specific markets and industries. Other industries Watson has experience working in have included oil & gas, consumer electronics, communications equipment and a variety of other industries. As an executive with companies he strategically implemented effective distribution and wholesale networks nationally and internationally. Watson has a proven track record of thriving against competition while at the same time improving operational efficiency which led to significant company growth on all levels.

Cris Luce - board member, chief operating officer & Chief Technology Officer

Cris possesses over two decades of experience identifying best practices while delivering customer facing solutions and issue resolution management. Cris started his career in engineering and installation with Fujitsu Network Services and has focused on the goal of resolving issues while improving performance. Having worked with Executives across diverse industry sectors and managed the product life cycle from creation through distribution and merchandising, Cris has gained the perspective that allows him to communicate business transformation tactics and strategies that positively impact a company’s bottom line. These approaches yield strategic and financial gains that propel the organization toward their goals and beyond - to a framework that creates consistency for success. His prior experience includes serving in IT infrastructure engineering and IT sales roles for companies including Fujitsu Network Services, Intrusion.com, ActionTele.com, Dal Tech International, General DataComm, Vazata (formerly Horizon Data Center Solutions), ViaWest, Zulahoo, and SpiderSilk Security. Over the years, Cris has worked with global and national defense, civilian and general for-profit companies such AT&T, Verizon, L-3, General Dynamics, Lockheed, Raytheon, The US Army, US Navy, US Air Force, Italian Air Force, NASA, NATO, FBI and the FAA.

Kenneth flo - Board Member & Chief Legal Officer

Kenneth Flo is an Attorney and Entrepreneur. He brings a diverse skill set and over 30 years of experience to Pruven Industries as the CLO. He began his legal career at the age of 40 after completing a Bachelor of Business Management from Le Tourneau University and a Juris Doctorate from the University of Arkansas at Little Rock in 2005. Immediately after graduation, Mr. Flo managed multimillion dollar construction law projects for Parvin Law Firm. He also headed marketing efforts for Cordell Parvin LLC and created Life Career Publishing to publish books. Mr. Flo has since formed Flo Law Office focusing on business law, Bravura Investments, Inc. for investing in anything from commercial and residential real estate to a rare breed of sheep in central Texas, and Flo Real Estate LLC for real estate development transactions and renovations. Mr. Flo and his wife of 30 years formed Bravura Travel LLC to provide travel adventures for individuals and group tours of Israel. Mr. Flo started his career as a Telecommunications Engineer after graduating from DeVry Institute of Technology. He has extensive experience in telecommunications manufacturing and installation management. Besides Mr. Flo’s business endeavors, he founded a non-profit 20/20 Foresight for Life and is on the board of the non-profit Executive Fellowship. Mr. Flo strives to make the most of every opportunity.

Eric Hill - board member

Eric Hill is a Texas attorney, focusing on business and real estate transactions. He has conceptualized, organized and capitalized numerous business ventures, using a variety of financial platforms from syndications to venture capital to angel funding. He attended Baylor University and Baylor University School Law, earning his BBA for economics and international business in 1993 and his law degree in 1996. He has served on several charitable boards and enjoys working with non-profit organizations that benefit children or at-risk juveniles.